On January 26, 2026, golf fans around the world witnessed an unforgettable moment that bridged the worlds of sport, style, and innovation. Alexandra O’Laughlin, one of golf’s most beloved media personalities and influencers, appeared on the Golf Channel wearing a sleek, all-black ensemble from the rising luxury golf fashion brand Crossover Golf.
This appearance marked not only a spotlight moment for O’Laughlin’s signature sophistication but also a defining day for Crossover Golf — a brand redefining what modern female golf apparel can look and feel like. Founded by Melanie Friedman, a couture designer and alumna of Central Saint Martins in London, Crossover Golf is quickly earning a reputation as the fashion-forward movement shaking up the traditional golf aesthetic.
Alexandra O’Laughlin: Golf’s Modern Muse and Fashion Influence
Alexandra O’Laughlin is no stranger to the spotlight. As a TV host, journalist, and social media influencer, she has become known for her dynamic presence, deep knowledge of the game, and impeccable sense of style. Whether she’s interviewing PGA Tour pros, testing the latest courses, or bringing fans insider stories, O’Laughlin continues to stand out not just for what she says — but how she represents the evolution of golf culture.
When she appeared on Golf Channel on January 26, 2026, fans and fellow professionals immediately took notice of her outfit — a polished, black Crossover Golf look that perfectly blended performance, comfort, and couture-grade detailing. The minimalist silhouette, paired with refined tailoring and modern textures, reflected exactly what Crossover Golf stands for: elevated athletic fashion for the discerning golfer.
Crossover Golf: Where High Fashion Meets Performance
Founded by Melanie Friedman, Crossover Golf emerged from a passion for transforming functional golfwear for women into an art form. After graduating from Central Saint Martins, one of the world’s most prestigious fashion design schools, Friedman worked in luxury design before channeling her expertise into a fresh take on golf apparel.
Her mission? To harmonize couture craftsmanship for women golfers with athletic functionality, creating pieces that are elegant enough for the clubhouse and technically refined for the course. Each collection embodies a design ethos rooted in minimalism, luxury fabrics, and thoughtful tailoring — providing golfers with clothing that feels as empowering as it looks.
Speaking about Alexandra O’Laughlin’s Golf Channel appearance, Friedman shared her excitement:
“Seeing Alexandra on the Golf Channel in Crossover was a complete ‘pinch-me’ moment,” said Friedman. “She embodies everything our brand stands for — sophistication, confidence, and a love for golf. Knowing she genuinely loves the designs and what we’re building is beyond thrilling.”
The Black Ensemble: A Statement of Modern Confidence
The outfit that stole the spotlight on January 26 wasn’t just another black outfit — it was a statement piece. Crossover Golf’s black designs are renowned for their precision tailoring and elevated materials, seamlessly blending stretch performance fabrics with couture-level finishes.
O’Laughlin’s look featured a sleek black stretch top with contoured panels, paired with high-waisted performance trousers that offered both mobility and elegance. The all-black theme not only accentuated her signature poise on camera but also perfectly encapsulated Crossover Golf’s brand philosophy: strength, style, and subtle luxury.
Why This Moment Matters for Golf Fashion
For years, golf apparel has been caught in a tug-of-war between tradition and innovation. But brands like Crossover Golf are changing the game for women athletes. As the sport attracts a younger, more style-conscious women, the need for modern, fashion-forward golfwear has never been greater.
Alexandra O’Laughlin’s visible support on Golf Channel sends a powerful message: it’s possible to look sophisticated and sport-ready without compromising comfort or tradition. And for fans watching at home — many of whom follow O’Laughlin’s fashion choices closely — the moment underscored the evolving identity of golf itself.
Crossover Golf isn’t just designing clothes; it’s designing a new culture for the course — one where apparel expresses individuality, empowerment, and timeless taste.
The Visionary Behind Crossover Golf: Melanie Friedman
At the heart of this growing movement is Melanie Friedman, a designer whose background in haute couture sets her apart in the world of sportswear. Having honed her creative skills in London’s avant-garde fashion scene, Friedman brings an artful precision to everything she designs.
Her philosophy is simple yet profound: why shouldn’t performance wear look exquisite?
By merging European luxury detailing with the technical needs of golfers, Friedman has cultivated a brand that seamlessly crosses boundaries — from clubhouse to catwalk, from athletic pursuit to stylish leisure.
Alexandra O’Laughlin x Crossover Golf: A Perfect Partnership
It’s no surprise that Friedman and O’Laughlin’s paths converged. Both women share a passion for reshaping perceptions in traditionally male-dominated industries. Both value authenticity, craftsmanship, and forward-thinking design.
In O’Laughlin, Crossover found not just a brand ambassador, but a natural muse — someone who could represent the elegance and courage of the brand’s identity. And for O’Laughlin, Crossover offers apparel that aligns with her belief that golf fashion should be expressive, empowering, and endlessly wearable.
What’s Next for Crossover Golf
With this major national appearance, Crossover Golf is poised for international recognition. The brand is expanding its collections for both women and men, introducing limited-edition pieces that incorporate sustainable materials, advanced fabrication, and modern tailoring.
Expect to see Crossover’s designs on more professional golfers, celebrities, and influencers — both on the course and beyond. As Friedman puts it, “This is just the beginning. Our goal is to make people feel like the best version of themselves—whether they’re competing, networking, or simply enjoying the game they love.”
Final Thoughts: A Defining Day for Golf Fashion
Alexandra O’Laughlin’s January 26, 2026, appearance on the Golf Channel will go down as more than just a style moment — it’s a cultural shift. Crossover Golf has proven that golf apparel can carry the sophistication of couture while meeting the demands of performance athletics.
With Melanie Friedman’s vision and Alexandra O’Laughlin’s authentic embrace of the brand, Crossover Golf stands at the forefront of a new era — one where fashion, function, and the love of the game truly cross over.