Women’s golf is changing—and fast. What was once a sport defined by tradition and limited style options is now being reshaped by a new generation of women who want more: more inclusivity, more functionality, and more fashion-forward golf apparel.
In a powerful and authentic conversation, Melanie Friedman, Founder of Crossover Golf, sat down with Tammy Luangraj, Founder of Tee It Up with Tammy, to talk about community, confidence, and the real gaps in women’s golf clothing today.
This is more than an interview—it’s a look at the future of the game through the lens of the women redefining it.
Building a Women’s Golf Community From the Ground Up
Tammy Luangraj didn’t grow up in traditional golf culture. In fact, she only started playing a few years ago—and quickly realized how difficult it was to break into the sport as a beginner.
Her biggest challenge?
There was no space for women like her.
- No beginner-friendly clinics
- No welcoming community
- No accessible entry point into golf
So she created one.
Tee It Up with Tammy was built to make golf:
- Less intimidating
- More inclusive
- More social and approachable
What started with just a handful of participants quickly grew into a multi-state women’s golf community, hosting:
- Beginner clinics
- Tournaments and social events
- Golf trips across the U.S.
From just a few attendees to 70+ women at major events, Tammy is proving that when you create the right environment, women will show up.
The Reality of Women’s Golf Apparel: Still Not Good Enough
While participation in women’s golf is rising, the fashion hasn’t kept up.
Tammy’s first experience shopping for women’s golf apparel?
“It sucked.”
Her frustration reflects what many women face:
- Limited sizing options
- Unflattering fits
- Overly bright prints and outdated designs
- Poor quality at high price points
For Tammy, the issue goes deeper—representation and accessibility.
As a woman who doesn’t fit the traditional “golf body” stereotype, she found it nearly impossible to find:
- Tops that fit comfortably
- Pieces that felt flattering
- Styles that matched her personal aesthetic
Instead, she—and many others—turned to:
- Activewear brands
- Fast fashion alternatives
- Non-golf clothing just to feel comfortable on the course
Crossover Golf: Designing for Real Women
This is exactly why Crossover Golf exists.
Founded by Melanie Friedman, the brand was created to solve a major gap in the industry:
women’s golf apparel that actually works for women’s lives and bodies.
With a background in global fashion and a deep understanding of golf culture, Melanie designed Crossover Golf to deliver:
- Flattering, inclusive fits for all body types
-
Luxury performance fabrics (stretch, breathable, water-resistant)
-
Timeless, neutral designs that move beyond loud prints
-
Pieces that transition from golf to everyday life
As Tammy described after trying Crossover pieces:
She felt confident wearing styles she never thought would work for her.
That’s the difference—this isn’t just about clothing. It’s about confidence on and off the course.
What Women Actually Want in Golf Fashion
One of the most important takeaways from this conversation is clear:
Women know exactly what they want—and they’re not getting it (yet).
1. Better Golf Tops (A Major Gap)
Tammy highlighted one of the biggest frustrations:
Common issues include:
- Sleeves that cut awkwardly
- Tight, uncomfortable fits
- Lack of breathable, wearable fabrics
What women want instead:
- Clean, structured tops with comfortable arm cuts
- Options beyond sleeveless styles
- Pieces that feel polished but not restrictive
2. Neutral, Versatile Pieces
Another key theme?
Enough with the loud prints.
Tammy—and many women—are looking for:
- Solid, neutral colors
- Pieces that mix and match easily
- Styles that don’t feel overly “golf-specific”
This aligns with one of the biggest trends in modern women’s golf apparel:
minimal, elevated basics over flashy designs.
3. Inclusive Sizing and Real Fit
Representation matters.
Women want:
-
Clothing designed for all body types
- Pieces that feel flattering—not just technically “fit”
- Brands that understand real proportions and movement
Tammy’s experience trying on Crossover pieces was a turning point:
She compared it to “Sisterhood of the Traveling Pants”—something that works for everyone.
That’s the future of inclusive golf fashion.
4. Functionality First
Golf isn’t static—it’s movement.
Women need apparel that supports:
- Walking the course
- Swinging comfortably
- Transitioning between activities
Key features matter:
- Four-way stretch
- Breathability
- Machine-washable fabrics
- Pockets and functional design
Because today’s golfer isn’t just golfing—she’s living a full, busy life.
The Rise of Confidence in Women’s Golf
One of the most powerful parts of Tammy’s story isn’t just her community—it’s her impact.
Through social media, she’s inspired thousands of women to:
- Try golf for the first time
- Feel confident showing up
- See themselves represented in the sport
Her content resonates because it’s real:
- No perfection
- No exclusivity
- Just honest, relatable golf
And that’s exactly what the sport has been missing.
Style, Confidence, and Performance Are Connected
There’s a simple truth both Melanie and Tammy agree on:
Look good. Feel good. Play good.
Fashion isn’t superficial in golf—it’s psychological.
When women feel:
- Comfortable
- Confident
- Represented
They play better. They stay longer. They come back.
That’s why women’s golf fashion trends matter more than ever.
The Future of Women’s Golf Apparel
So what’s next?
According to Melanie Friedman and Tammy Luangraj, the future of women’s golf clothing includes:
- Inclusive, body-positive design
- Neutral, timeless aesthetics
- Performance-driven fabrics
- Versatility beyond the course
- Community-first brands
And most importantly:
Why This Conversation Matters
This isn’t just about clothes. It’s about access.
When women feel excluded by fashion, they’re less likely to:
- Join the sport
- Stay engaged
- Build community
But when brands like Crossover Golf and leaders like Tammy step in, everything changes.
Golf becomes:
- More welcoming
- More expressive
- More diverse
Final Thoughts: A New Era for Women in Golf
The conversation between Melanie Friedman and Tammy Luangraj is a reflection of a much bigger movement.
Women are no longer adapting to golf’s outdated standards.
They’re creating their own.
With the rise of inclusive women’s golf apparel, growing communities like Tee It Up with Tammy, and a shift toward modern, functional fashion, the game is evolving in all the right ways.
And this time—it’s built for everyone.
Women’s Golf Fashion Is Evolving: Tammy Luangraj of "Tee It Up with Tammy" and Melanie Friedman of Crossover Golf
Women’s golf is changing—and fast. What was once a sport defined by tradition and limited style options is now being reshaped by a new generation of women who want more: more inclusivity, more functionality, and more fashion-forward golf apparel.
In a powerful and authentic conversation, Melanie Friedman, Founder of Crossover Golf, sat down with Tammy Luangraj, Founder of Tee It Up with Tammy, to talk about community, confidence, and the real gaps in women’s golf clothing today.
This is more than an interview—it’s a look at the future of the game through the lens of the women redefining it.
Building a Women’s Golf Community From the Ground Up
Tammy Luangraj didn’t grow up in traditional golf culture. In fact, she only started playing a few years ago—and quickly realized how difficult it was to break into the sport as a beginner.
Her biggest challenge?
There was no space for women like her.
So she created one.
Tee It Up with Tammy was built to make golf:
What started with just a handful of participants quickly grew into a multi-state women’s golf community, hosting:
From just a few attendees to 70+ women at major events, Tammy is proving that when you create the right environment, women will show up.
The Reality of Women’s Golf Apparel: Still Not Good Enough
While participation in women’s golf is rising, the fashion hasn’t kept up.
Tammy’s first experience shopping for women’s golf apparel?
“It sucked.”
Her frustration reflects what many women face:
For Tammy, the issue goes deeper—representation and accessibility.
As a woman who doesn’t fit the traditional “golf body” stereotype, she found it nearly impossible to find:
Instead, she—and many others—turned to:
Crossover Golf: Designing for Real Women
This is exactly why Crossover Golf exists.
Founded by Melanie Friedman, the brand was created to solve a major gap in the industry:
women’s golf apparel that actually works for women’s lives and bodies.
With a background in global fashion and a deep understanding of golf culture, Melanie designed Crossover Golf to deliver:
As Tammy described after trying Crossover pieces:
She felt confident wearing styles she never thought would work for her.
That’s the difference—this isn’t just about clothing. It’s about confidence on and off the course.
What Women Actually Want in Golf Fashion
One of the most important takeaways from this conversation is clear:
Women know exactly what they want—and they’re not getting it (yet).
1. Better Golf Tops (A Major Gap)
Tammy highlighted one of the biggest frustrations:
Finding flattering golf tops is incredibly difficult
Common issues include:
What women want instead:
2. Neutral, Versatile Pieces
Another key theme?
Enough with the loud prints.
Tammy—and many women—are looking for:
This aligns with one of the biggest trends in modern women’s golf apparel:
minimal, elevated basics over flashy designs.
3. Inclusive Sizing and Real Fit
Representation matters.
Women want:
Tammy’s experience trying on Crossover pieces was a turning point:
She compared it to “Sisterhood of the Traveling Pants”—something that works for everyone.
That’s the future of inclusive golf fashion.
4. Functionality First
Golf isn’t static—it’s movement.
Women need apparel that supports:
Key features matter:
Because today’s golfer isn’t just golfing—she’s living a full, busy life.
The Rise of Confidence in Women’s Golf
One of the most powerful parts of Tammy’s story isn’t just her community—it’s her impact.
Through social media, she’s inspired thousands of women to:
Her content resonates because it’s real:
And that’s exactly what the sport has been missing.
Style, Confidence, and Performance Are Connected
There’s a simple truth both Melanie and Tammy agree on:
Look good. Feel good. Play good.
Fashion isn’t superficial in golf—it’s psychological.
When women feel:
They play better. They stay longer. They come back.
That’s why women’s golf fashion trends matter more than ever.
The Future of Women’s Golf Apparel
So what’s next?
According to Melanie Friedman and Tammy Luangraj, the future of women’s golf clothing includes:
And most importantly:
Listening to women
Why This Conversation Matters
This isn’t just about clothes. It’s about access.
When women feel excluded by fashion, they’re less likely to:
But when brands like Crossover Golf and leaders like Tammy step in, everything changes.
Golf becomes:
Final Thoughts: A New Era for Women in Golf
The conversation between Melanie Friedman and Tammy Luangraj is a reflection of a much bigger movement.
Women are no longer adapting to golf’s outdated standards.
They’re creating their own.
With the rise of inclusive women’s golf apparel, growing communities like Tee It Up with Tammy, and a shift toward modern, functional fashion, the game is evolving in all the right ways.
And this time—it’s built for everyone.